Rebrand | Schlitz Audubon

As part of Schlitz Audubon’s strategic plan, a re-brand was in order. It was decided that we could do the entire process in house, so we did. We went through an extensive branding process, and as a result revitalized our organization’s look. Included in the rebrand: new identity, new typography, new color scheme, new quarterly publication called "Panorama," and a new look and feel to all of our marketing materials. It was a small, but very mighty, team working on this project; myself and the Marketing Manager Nancy Quinn, with oversight from our Executive Director Nathan Smallwood, and input from other staff, our board of directors, and members of the organization.

Reversed Out

Full Color Logo

Inaugural edition of Panorama | Winter 2015

Inaugural edition of Panorama | Winter 2015

What’s a rebrand without stickers!

Best. Mugs. Ever.


  • Role Graphic Designer, Creative Director

  • For Schlitz Audubon Nature Center

  • Date January, 5 2015

  • Type Branding

  • URL www.schlitzaudubon.org

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